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Category Archives: Journalism 2.0

How to Make a Podcast

I am surprised to say that creating a podcast is very simple. I was slightly concerned when I learned we had to create our own podcast because I have never even attempted at doing anything like it before. But in class we learned three simple steps to creating a podcast and even I was able to make a podcast!

Step #1: An audio file needs to be created. An easy way to do this is through Audacity, which is a free and simple program where you can create or edit an audio file. You can record a sound clip and add music or whatever background you want. After simply downloading the program to your computer you can immediately start recording audio clips.

Step #2: The audio file needs to be uploaded to the internet. The easiest way to do this is through Soundcloud, again it is free and very simple. After creating an account you can upload your file. Just make sure your audio file is in mp3 format and you’re good to go. Once uploaded you will get a link for your audio file and you can use that for the next step.

Step #3: Distribute your podcast. You can use all sorts of programs to do this such as blip.tv or podomatic. You can also distribute your podcast through your personal blog.

These three easy steps make creating a podcast a simple and accessible task for everyone!

 
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Posted by on December 11, 2011 in Journalism 2.0

 

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The History of Podcasting

Podcasting is a relatively new invention in the media world with its origins traced to the beginning of this century. Audio content was just starting to become an important part of media and this brought up the idea of what to do with it. Christopher Lydon started posting recorded interviews on his blog. This audio content was becoming more popular but didn’t quite have a name or place in the media world yet. Audio versions of radio shows and newspapers were starting to be sold on the internet and one of the biggest advantages about them was that they were portable. However, it wasn’t until Dave Winer and Adam Curry brought in syndication that this audio media really started to expand. It is said that the word podcasting comes from the mix of iPod and Broadcasting. Podcasting is usually described as just audio and any video recording would be called video-podcasting. There are many advantages to this new form of media; automatic processes, web syndication, no filters, and more specific content as well as more quantity of content. Podcasting has come a long way in the last 10 years and is making a huge impact of media society today.

 
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Posted by on December 11, 2011 in Journalism 2.0

 

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Why should you come to Barcelona?

After spending four months in Barcelona I have fallen in love with this city. My roommates and I always find ourselves sitting around and talking about what we have and have not seen. We have been recommended places, stumbled across places on our own, and of course seen all the must see places in Barcelona. I would never ever trade this experience for anything and we wanted to take a few moments to share some of our favorite places in this amazing city.

Casa Mila is just one of Gaudi’s amazing works in Barcelona, some other must sees are Parc Guell and the Sagrada Familia. Bo de B is definitely one of the best restaurants we have found…literally we go there multiple times a week. Other must try restaurants are Pim Pam (a burger place), Rosa Negra (a mexican place), Tapas 24 (a tapas places), and Da Greco (an italian place). Go to the beach and the mountains, it’s not an option. One of my favorite things is just walking around the city. You never know what you will discover and there is without a doubt truly so much to discover in Barcelona.

 
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Posted by on December 1, 2011 in Journalism 2.0, Travel, Uncategorized

 

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Corporate Marketing

Advertising and marketing is always a huge part of every company, this week in class we discussed corporations and marketing 2.0. Marketing through blogging has opened up a whole new way for corporations to advertise themselves. First there is always the question about whether or not blogging is the right choice for your corporation because it does have a few disadvantages. In most cases it is probably beneficial for a corporation to have a blog, you just have to make sure to monitor a few things. When creating a blog for your corporation you need to decide how you want it to look and who will be writing. I feel that it’s a good idea to have a CEO, director, or some public face of the corporation involved in the writing. This creates a sense of transparency for the company and makes this person more relatable for the general public. Although it may not be realistic for the CEO or director to be posting every day I feel that it is necessary to have at least a weekly post by the head of the company. The question of who will write the rest of the time is a tough one, although it would be interesting to have employees post it would have to be done very carefully. It might be useful to have an outside person hired for specifically running the blog. This way, employees could write posts but they could be edited by an expert to ensure that the corporations’ goals and ideals are not being compromised by any single employee’s opinion. If an employee were to have strong feelings about something and write about it, issues may arise about the public thinking that those feelings are the feelings of the entire company. If a blog is set up well and updated regularly I believe that it could do great things for a corporation when it came to advertising and marketing.

There are a few other ideas about marketing 2.0. Viral marketing is important for corporations to reach consumers in many ways. This can be done through sending information in text messages, reaching many people easily at one time. It can also be done in an incentivized way where people get money for passing the message or advertisement along. Masked marketing is a way to get people’s attention by sending mysterious information that makes them want to know more. Rumor marketing is a way to get a corporation or person in the media a few days before they are about to do something big. Social databases are a way for clients to add whatever contacts they want through an online service. A final type of of viral marketing is invitations which create an idea of exclusivity that is very appealing to consumers. Another way of marketing 2.0 is through what is called the evangelist consumer. These are customers that have fallen in love with a product of the company and do marketing for the company on their own. By being involved in the blogosphere and very curious about all products of the company they can be great advertising tools for the corporation.

Marketing 2.0 is changing the world of advertising for companies and it is essential that corporations do whatever they can to keep up with these constant changes and advancements in the media world.

 
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Posted by on November 16, 2011 in Journalism 2.0

 

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Student Travel

A few generations back it was a rare moment to hear that a student was traveling abroad, but today there are a record number of students traveling abroad all the time. These students travel to places all over the world spending a few months or years at a time in the country they choose. I have learned many things during my time abroad but something that has been very important to me along the way is traveling to places other than the country I am studying in. Most of us have come to the realization that we want to try and experience as many places as we can, who knows if or when we will ever have the opportunity to be abroad like this again. However, traveling is not exactly the cheapest thing to do with your time, especially all of us college students who aren’t rolling in the dough yet. That is where budget travel comes in. It is through budget travel that students are able to spend weekends traveling to as many places as they can, and in certain cases having once in a lifetime experiences, creating memories that will last forever.

The two main parts of budget travel are transportation and accommodation. These take up the majority of the cost for trips and that is why it is essential to find sources of budget travel that offer a realistic price for students.

Transportation is necessary to get anywhere when traveling and there are many modes of transportation to get from place to place. When traveling in a city public transportation is always a beautiful thing for students. Cabs and car services cost a ridiculous amount of money, and although they may be faster it usually is just not worth it. Most cities have a public transportation system consisting of metros, trams, buses, and/or trains. Depending on the type of ticket you buy you can get around a city for a weekend for about $10-15. One cab ride alone can often cost that amount. This public transportation is important but the big transportation issue comes when traveling from place to place.

The main way to travel is by airplane. Flights in the states usually cost a ridiculous amount of money so budget airlines around the world are essential for students. When students can get flights for $50 round trip, it greatly cuts down on the cost of traveling. Finding flights for $50 has its ups and downs though. These are budget airlines so you can expect to get budget services. There are always rules about baggage but on budget airlines these rules are very important. Each person is allowed one carry on; this is including any laptop, purse, or jacket they want to bring with them as well. This may seem normal for many airlines however budget airlines are very strict about it, measuring and weighing each bag before allowing it onboard. If a piece of luggage is oversized then one can expect to pay an exorbitant extra charge to have it checked and put under the plane. Another catch to these budget airlines is the boarding passes. After booking a flight it is essential to print out the boarding pass on your own because arriving to the airport without one means another $50 to have it printed on the spot. Without caution a student could end up paying over $150 for a flight they thought would only cost them $50. Two of the most popular budget airlines are EasyJet and RyanAir. Both of these airlines provide great budget flights throughout Europe, Africa, and Asia, making the student travel experience a happy one…who can say they don’t like saving that extra money? Other options are trains and buses. These are usually relatively cheap but can also take up lots of travel time, and in some cases it will take an overnight trip to get someone to their desired destination.

Now to my favorite part of student travel: accommodations. In a few cases one has the luck to know a friend or family member in the place that they are traveling to and can stay with that person, making accommodation free for the entire trip. In most cases this is not an option so some sort of place to stay needs to be found. In rare cases camping is an option but campgrounds are usually on the outskirts of the city and not that much cheaper than a warm, soft bed somewhere else. This is where the incredible world of hostels comes in. Every once and a while there are options for a cheap hotel or a group can try to squeeze five people into a hotel room for two. However, hostels are the true student travel accommodation. They provide so much more than just a place to sleep and can sometimes be the reason a trip is such a great experience. There a countless hostels all over the world, each with their own distinct atmosphere. Hostels are a place for students and travelers to come together. In most hostels one can stay from anywhere between $20-50 a night, such an important price when traveling. A normal hostel experience consists of staying in a dorm style room with 4-10 bunk beds. Each room is equipped with personal storage spaces and each floor has bathrooms and showers for everyone to use. The best part about hostels is their home like feel. A kitchen is available to make your food and there are always living areas for people to just hang out. Hostels provide great amenities for students, whether it is towel rentals or free tours, it is always something useful for someone on a budget. Although these places may not always be the cleanest or most private places to stay, they are essential for students on a budget and provide an unparalleled opportunity to meet and travel with other students from around the world.

There are many different ways for students to find these budget travel options. Sometimes they come from recommendations from friends or fellow travelers that know a great accommodation option. Other times they come from travel companies that create website and books where this information is accessible. HostelWorld.com and Let’s Go are two examples of these types of companies. Easy access to booking transportation and accommodation makes student travel that much more enjoyable. A newer option is booking a whole trip through a student travel company, such as Bus2Alps. By doing this one can make one payment and know that they are set for their entire trip with accommodation, transportation, tours, and in most cases food. These prices may seem a little higher than other student travel options but the time saved planning and researching can sometimes make it worth it.

When students study abroad travel is a huge part of their experience and it is through student travel options such as budget airlines and hostels that turn these incomparable opportunities into reality.

 
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Posted by on November 13, 2011 in Journalism 2.0, Travel

 

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Catalunya Radio

It’s always nice to do something a little different and this week instead of normal class we took a trip to the Catalunya Radio station here in Barcelona. We spent about an hour touring the station, seeing all the different parts and departments of the radio. Our professor works on a program called Tot és molt confús and we had the chance to see where he works. Each different part of the building is essential to the success of the radio. There are the information areas and computer desks where everyone puts together the different parts of the program. We saw a short tutorial of an editing program where clips are made for each show. It was amazing to see the amount of sound clips and information that go into just one show. There are also the studios where the actual recording takes place as well as the behind the scenes room where the directors and producers run the show. Cataluyna Radio has many different programs throughout the day; general news, information, sports, and special programs. Each of these plays an important role in creating a great radio program throughout the day.

Back in the states I have one station that I listen to on a regular basis, KIIS FM. This radio station differs from Cataluyna Radio in that it is mainly focused on music and pop culture. The station is based in Los Angeles, California and reaches millions of listeners every day. The morning show is run by Ryan Seacrest, a popular host and producer in the states. It consists of all the recent celebrity news and pop culture, usually gossipy and sometimes a little over the top. Throughout the rest of the day the station plays music, usually the top 100, with some exceptions. I have to admit that the main reason I listen to the radio is for the music aspect. KIIS FM suits those needs very well and I do not really spend much time listening to the radio other than that.

 
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Posted by on November 9, 2011 in Journalism 2.0

 

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Obama: the Revolutionary for Politics 2.0

Politics 2.0 is a relatively new phenomenon and that is largely due to Barack Obama‘s presidential campaign in 2008. He completely revolutionized how campaigns should be run and forever changed Politics 2.0. A huge part of what he did was first realizing that every person is their own universe and that politics needed to be addressed to those individuals rather than a whole society. He formed a great group to work on all of his 2.0 campaigning and they were the ones who structured something great. One of the best tools he created was “MyBarackObama.com” which was his own sort of social network where people could come together to create their own groups and discuss a variety of topics and issues with their own opinions. He used many web tools throughout his campaign, some of the most important ones being Twitter, YouTube, and Facebook. These were all ways to get his name out there and at a very low, if any, cost. It was great advertisement especially for people who couldn’t necessarily afford to go to all the big political gatherings and people who weren’t originally very involved in politics. It was easy for people to get involved or learn about what was going on without having to put in much effort. It was through politics 2.0 that he created at brand and this brand helped lead him to victory. Of course Politics 2.0 weren’t the sole reason he won, the traditional politics are still the main part but it was the extra people he was reaching with Politics 2.0 that made an important difference. After his election his advisors realized how important it was for him to keep up with Politics 2.0 and now as he gears up for his next campaign we will see what he has in store to enhance Politics 2.0 yet again.

Below is a video about Social Media and Politics 2.0 that shows the impact it has had for politics.

 
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Posted by on November 2, 2011 in Journalism 2.0

 

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