Politics 2.0 is a relatively new phenomenon and that is largely due to Barack Obama‘s presidential campaign in 2008. He completely revolutionized how campaigns should be run and forever changed Politics 2.0. A huge part of what he did was first realizing that every person is their own universe and that politics needed to be addressed to those individuals rather than a whole society. He formed a great group to work on all of his 2.0 campaigning and they were the ones who structured something great. One of the best tools he created was “MyBarackObama.com” which was his own sort of social network where people could come together to create their own groups and discuss a variety of topics and issues with their own opinions. He used many web tools throughout his campaign, some of the most important ones being Twitter, YouTube, and Facebook. These were all ways to get his name out there and at a very low, if any, cost. It was great advertisement especially for people who couldn’t necessarily afford to go to all the big political gatherings and people who weren’t originally very involved in politics. It was easy for people to get involved or learn about what was going on without having to put in much effort. It was through politics 2.0 that he created at brand and this brand helped lead him to victory. Of course Politics 2.0 weren’t the sole reason he won, the traditional politics are still the main part but it was the extra people he was reaching with Politics 2.0 that made an important difference. After his election his advisors realized how important it was for him to keep up with Politics 2.0 and now as he gears up for his next campaign we will see what he has in store to enhance Politics 2.0 yet again.
Below is a video about Social Media and Politics 2.0 that shows the impact it has had for politics.