I am currently sitting in the computer room at my school and I would put a lot of money down to bet that 99% of the people in this room have a profile on a social network. Granted, we are a younger generation and have had more access to social networks and technology use in general, but this is still an example of how popular social networks are becoming. It’s interesting to take a step back and think about how far social networks have come over the last decade. I remember when I was in junior high and Myspace was the biggest deal in our little world. We didn’t use it for anything important or of substance, just for putting up pictures or making a top friends list. It was something to do to “fit in” and didn’t really go much further than that for us middle schoolers.
But then, in high school everyone started talking about something called Facebook. At the time, I honestly did not care enough to look into this new phenomenon that was Facebook and just pushed it to the back of my mind. Little did I know that four years later I would have Facebook as my first bookmark and always opened as a tab any time I had my internet open. I didn’t start using Facebook on a regular basis until I left for college. I loved that I had a way to keep in touch with my friends and family back home, I just used it for its basic functions: pictures, status updates, wall posts, etc. It wasn’t until I started working in the marketing department of a company that I realized the full capacity of Facebook. It is the perfect way for companies to get their products out to the world, especially for the younger generation. Students and young people may not have a telephone to tele-market to or their own address to mail things to. Facebook is a perfect way to reach them. With the ability for companies to create their own pages they open up a whole system of marketing to everyone on Facebook, and that is quite a few people. Another thing I have noticed is how Facebook has spread throughout generations. My parents now have Facebook and my grandmother recently made her own page. My sister in elementary school has a Facebook as well, our family is now connected on a whole new level.
And now Twitter has come up in the social networking scene. Again I didn’t jump on that bandwagon right away and just created a Twitter account recently. The first week I had it I didn’t really know what to do with it but I finally took a day to figure it all out. I loved having it on my phone and was tweeting up a storm for a while. I personally think that the most interesting part of Twitter is the ability to follow anyone. I can get all the information I want right in the same place. I follow several news programs, ESPN, the weather, travel info, some of my favorite celebrities, and my closest friends and family. I think one of Twitter’s greatest atributes is its simplicity. Each post is 140 characters so there is no fluff or mess to sort through to get the information you want. Again, it is a great way for companies to market and advertise, and may be even better than Facebook in the sense that the company has to get straight to the point with its tweet. Although Facebook is the most popular social network at this point in time, it has some competition in Twitter. Social networks have taken over as a way for people to communicate, and now that some are making changes to allow all services available on one page, will people ever leave them?